Marketing

Grab yourself a coffee for a buyer psychology lesson…⠀⠀⠀⠀⠀⠀⠀⠀⠀Your potential clients know they have a problem, but do they know what the solution is? Some do & some don’t…⠀⠀⠀⠀⠀⠀⠀⠀⠀When you’re crafting content this is a really important distinction to make⠀⠀⠀⠀⠀⠀⠀⠀⠀Let’s say potential client 1 is problem aware & potential client 2 is solution aware⠀⠀⠀⠀⠀⠀⠀⠀⠀Client 1 […]

Do you ever feel uninspired around writing content?⠀⠀⠀⠀⠀⠀⠀⠀⠀Burning brain calories deciding what to write about?⠀⠀⠀⠀⠀⠀⠀⠀⠀And as an introvert you know this spiral leads to overthinking & more ‘time spent thinking about content’ than ‘time spent writing content’⠀⠀⠀⠀⠀⠀⠀⠀⠀Here’s my number one tip (one that’s part of the system I use myself to write an entire week […]

I recently ran a mindset session as a guest speaker at a high level retreat⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I did a rapid association exercise with the group – I’d say a word & they had to share the very first thing that came into their (subconscious) mind⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀When I said ‘sales’ the response was astonishing… ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀These successful business owners almost […]

In the online space it’s easy to feel judged by your financial success⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀To feel you haven’t ‘made it’ if you haven’t hit a $10k month or aren’t making 6 figures⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I’ve watched potential clients, clients I knew I could help, go with other coaches because they were shouting louder about their own income⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I’ve watched those same […]

As introverts we are made to feel wrong for being ourselves from a young age “Don’t be shy, talk to the lady” (not shy, overstimulated & tired) “Go outside & play with the other kids” (but I’m having fun creating a fantasy world with my vivid imagination) “The party will be fun!” (yes, for extroverts) […]

5 Introvert-friendly ways you can market your business right now (even you’re wearing your PJs on the sofa…)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀1 – Not feeling creative? Spend time engaging on other people’s posts rather than writing your own⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀2 – Need a social media detox? Email your list instead with a surprise tip, insight or exclusive offer⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀3 – Want some […]

I’m no fan of guru 5 step formulas⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀But I do believe a framework can be really helpful in business⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Think of it as a filter to run every decision, action or goal through…⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I’ve been using my Clarity, Strategy, Belief™ framework (yep, I loved it so much I trademarked it!) for myself and my clients for over […]

Imagine this book…⠀⠀⠀⠀⠀⠀⠀⠀⠀Title – “The Best Business Tips”Author – The Internet⠀⠀⠀⠀⠀⠀⠀⠀⠀The Internet tells us it’s all about ‘ease & flow’. But on the next screen it tells us to ‘hustle’⠀⠀⠀⠀⠀⠀⠀⠀⠀Then it tells us it’s ALL about passive income. But the next post you read says VIP 1:1 coaching is the only service you should sell⠀⠀⠀⠀⠀⠀⠀⠀⠀The […]

Success routine. Daily non-negotiables. Needle movers⠀⠀⠀⠀⠀⠀⠀⠀⠀Whatever you call it, there’s not denying the power of having a simple but powerful process you follow every.damn.day when it comes to creating a successful business you love⠀⠀⠀⠀⠀⠀⠀⠀⠀And while that success & the actions that bring it can look WILDLY different for us all…⠀⠀⠀⠀⠀⠀⠀⠀⠀Nothing beats consistent, aligned action as […]