This week’s episode of The Ambitious Introvert® Podcast is the second in the ‘How I Think About…..’ series, and today I’m sharing my thoughts on Marketing.
I haven’t always had a great relationship with marketing, but I now consider it a gateway to working with clients I love to support. If you’ve ever felt not entirely in love with it either, consider this episode not only permission giving, but also perhaps a new perspective that could help you feel better about it!
It’s so important, now more than ever, that we don’t just see business through the lens of a curated feed on social media. There are so many facets to running a business that aren’t always black and white, and being able to hear how other business owners think about things (such as marketing) can help us decide where we land on a particular topic. It’s the reason I created the ‘How I Think About….’ series in the first place!
In this episode I’ll be sharing:
- How I used to think about marketing and why that held me back from taking action
- The best way to find out if a particular marketing method will suit you and your audience
- How I think about marketing now, and how this has taken the pressure off each individual piece of content I create
- How I’ve reframed marketing as a business task (and what that actually means in practice)
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