Episode 75: The Common Mindset Challenges of Entrepreneurship with Aimee Browne [Part 2]

It’s funny. I’ve said this on my podcast the other day, and they were going to talk about this.

Somebody asked me, um, what is the thing you’re most proud of in your business from 2021? And I was like launching my podcast because my God didn’t, I have to overcome some mindset blocks that 

[00:33:55] Emma-Louise Parkes: oh yeah. Let’s yeah. Let’s move on to that one. I do want to say first, and then you said, [00:34:00] which was really interesting.

It’s like, oh, somebody has asked me that question. Maybe I could make some content around that. You know, something happened with a client. I can make some content around that. That’s where we try and reinvent the wheel sometimes. And it’s those simple things that connect the most. One of my audience asked me last year, like how do I structure my day being a highly sensitive introvert to make sure that I don’t, you know, get the energized too quickly.

And I was like, oh, I’ll write a blog post about it. Because if one person’s asking me. Oh, the people are going to be interested. I wrote a blog post and actually I’ve repurposed it this week. It went out in the newsletter. Again, it’s gone on medium. It’s like a LinkedIn article and people really loved it.

I broke it down into social posts. Like that’s just one really simple way that I created. I didn’t get, I didn’t get inspired by reading someone else’s posts. I got inspired because someone had asked a question. 

[00:34:57] Aimee Browne: I think this is it. And we’ve spoken. I know that we spoke about this before as [00:35:00] well is sometimes you are so close to it or just because it’s your norm that you don’t think it’s interesting or boring, or you don’t think it’s really valuable.

And do you remember? 

[00:35:11] Emma-Louise Parkes: I’ve got nothing interesting to say, oh, how many times I’ve said that I haven’t got anything. When I first went on social media, haven’t got anything interesting to share. Amy was like, you’re an air traffic controller and you work in this Switzerland. I was like, yeah, that’s just normal.

[00:35:26] Aimee Browne: It really not. I mean, I would, I would, oh my gosh. I couldn’t even get out of bed if I had that job, I’d die a fair. Um, but yeah. What would you remember? I shared something on my stories about how you could unsubscribe, um, using this tool that would mass on scribe you to your inbox, uh, to all these emails that you’ve gotten clear your inbox.

I shared this really small snippet on my stories and the amount of messages I kind of was like, really? Is this just not, is this not basic? And I was like, no, people don’t know this stuff. I’m like, oh, [00:36:00] two people to organize themselves in this way. They do. They not do this with their schedule. And you just think, and it’s funny this week I’ve had so many messages around.

Oh my gosh, that piece of content, or I’m literally yesterday, I find you several inspiring. How do you come up with this? All of these ideas, you are literally everywhere talking about all these different things. How do you do it? I kind of really broken through that. You know, that story in my head that I’m not.

And as you say, it’s been about keep, try it. You know, I’m not, that’s not my zone of genius. I’m not a marketer. I operations and strategy and self-organization and systems or process it like that is my zone of genius. But what we find when we start a business is that actually we have to learn about all the business fundamentals and for [00:37:00] marketing.

That’s not my zone of genius. So it’s something I’ve had to learn and try to perfect and keep going and know that not everything is going to be perfect. I’ve had to come away from perfect to know that done is better than perfect and what’s on my heart is actually better. And you’ll find that those posts and that content is so much more engaging when you just write it as raw as it feels and put it out in the world, they are the ones that can get the most engagement, not the ones that you’ve poured over and finely curated and things like that.

Such a shift, but it’s took me ages 

[00:37:35] Emma-Louise Parkes: marketing. I would say for both of us was the, the most important skill that we had to learn. And the thing that we had the least experience. Yeah. Yeah. If it’s not in our business. And I remember obviously, you know, I’m a, one-three, I’ve read loads of books. I tend to read a book and then I distill it down to Amy and a voice note.

So she gets the 

[00:37:54] Aimee Browne: benefit of it that every extra we’re not going to have too many extroverts listening, but honestly, everybody needs [00:38:00] to about for quickly. And it reads really quickly, like, it’s so great because she researches everything for me. She reads all the books. She’s like Blinkist app, where she just gives you like these top line 16 answers of like, Amy, this is what, right.

Okay. Thanks for that. Um, and she was like, if you say we w we subscribed to a lot of things, or like, obviously we’re both. Yeah. We, we subscribe to similar things. So have you seen that email and she’ll be like, Yeah. Yeah. I’ve seen the email and I’ve been, I know I have sent her a question and she’s like, yeah, it pops in the email.

I’m like, oh, I’ve done that extra bats giving the 

[00:38:39] Emma-Louise Parkes: extrovert skim reads. Whereas I need to read every single piece of punctuation 

[00:38:44] Aimee Browne: in this because I have got attention to detail. Absolutely. In other areas, but consumption or research. I’ve just not, not my thing, not my thing at all. I read a 

[00:38:59] Emma-Louise Parkes: book a [00:39:00] couple of years ago and I can’t even remember what it was called, but we called it the scammy marketing book.

Do you remember? Because it looked really scammy. Um, but I actually learned a lot from it. I did because I kept really good. Um, but that, you know, I don’t read books about marketing now. I know what I need to know about marketing, but it’s just that reminder that we didn’t know and the stuff was like, wow.

And then we not only had two. Learn it and understand it, but then apply it. And that felt icky at first, because sometimes it felt a bit sleazy or salesy, which we weren’t used to. So, you know, all of that to say, it’s taken a couple of years for that to be just the normal Mo it’s just like, yeah, I get up.

I do my marketing, let’s 

[00:39:43] Aimee Browne: say. Yeah. And it’s trial and error as well, because there’s lots of things that we’ve learned. Haven’t been in similar pro coaching programs and things like that. There’s lots of things that we’ve learned as well, which will work for me that won’t work for you that, and vice versa, because we’ve [00:40:00] got different audiences, different ideal clients.

We, we operate in different ways, but it’s been trial and error. So not everything that we’ve implemented as well has worked, but that’s okay. It’s just, it is that testing and being consistent and trying it and going okay, that doesn’t work or that doesn’t feel good, that we’ve both learned how to. Yeah, have that more intuitive feel to how we operate in our business and what we, what we flow with, but yeah.

What a journey. 

[00:40:29] Emma-Louise Parkes: So what a journey to get you here as a guest on the podcast? 

[00:40:33] Aimee Browne: God, 

[00:40:36] Emma-Louise Parkes: I think it’s the time lucky 

[00:40:38] Aimee Browne: if you’re now I think it is. 

[00:40:40] Emma-Louise Parkes: I think it is. So I started the podcast. If you’re not familiar in October, 2020, I started recording a couple of months ahead of that to batch and invite to Danielle’s a guest.

And it didn’t go so 

[00:40:53] Aimee Browne: well. I was all up in my head. All of them I had, oh my [00:41:00] gosh. When I think back to that, God, a completely different person now. So, so, so much. But yeah, as I say, um, I was, I was definitely marketing quite regularly, you know, quite consistently by then I was holding knives. I was doing stories, doing all of those types of things.

Doing guest expert sessions is one of my great loves. And I did those all the time, um, back in those earlier days, but there was something about showing up on a podcast and that record button day in hair. Oh my God. It literally just scared the bejesus out of me. And we would be chatting and, or at least completely lose my train of thought.

And then like this cloud of fear would come over and I. When I look at it, it’s definitely, it was about my lack of self-belief my lack of self-confidence I think, around my expertise, things like that. And [00:42:00] so not only was it being a guest on, on like, Emma’s show that I really struggled with, but I actually believe it or not try to launch my own podcast back in March, 2021.

And the same, the same kind of insecurity showed up. Gosh, who’s going to want to listen to this. I don’t know what to talk about. All of, all of those kinds of mindset blocks and it really, it was really challenging. And actually I had to just come away from it and pause it, even though I’d spoken about this publicly as well, that I was going to launch it, um, had to put a pause on it and do the work.

I had some, um, had some therapy. Around fear of judgment, which goes way back to things that happened for me back in school and have been lacking a lot, I think around seeing myself as an expert and believing in myself more because obviously I’ve had the self-belief to grow my business to where it was, [00:43:00] but it required something else within may to, to execute.

And then it launched in October, 2021. And it’s still, it’s still challenging. It’s still something I’m trying to perfect. I’m not excellent. I definitely still think I am. Holding myself back from getting desks onto my podcast, because I’ve been saying to her that I’m going to do it and I’ve got the process and everything set up, but I still not invited anybody on 

[00:43:33] Emma-Louise Parkes: my end.

[00:43:33] Aimee Browne: She’s still, she’s still in a ribbon box. So we all have things that we need to overcome, but, and I’m very aware of it. So my bold move I was going to make this week is to do, is to get my gas is to get my guests on. But I think, yeah, it just shows you that. I mean, gosh, that’s from October, 2020, right up to the present day of Jan 20, 22.

[00:43:58] Emma-Louise Parkes: Yeah. And people would listen to [00:44:00] a podcast and please do goodness and Tommy’s podcasts cause great. But people listen to it and they would, they would never dream that. That was the case. They’ll just see, like it’s super professional, you know, you sound like you’re having a great time. You’ve got great graphics showing it, like they would look and think, wow, this is.

Well produced. I didn’t think people would necessarily know what was behind it. Funnily enough, my journey was quite different because launching the podcast was a breeze for me. It was the easiest thing in the world to reach out to guests, to interview people, ask them questions. I’m a coach I’m trying to coach, and 

[00:44:36] Aimee Browne: we know you’ll have questions 

[00:44:37] Emma-Louise Parkes: to do live questions.

So it was the easiest thing. I’ll tell you what was not the easiest thing. Solo episodes. Ooh. Cause I batched so many interviews ahead of the launch. I think I had like a quarter as well, and I had the cadence of three interviews, one solo, which I kind of stick to now. And I came to [00:45:00] record the solo episodes and I just like, don’t know what to say for like an idea for like I’m talking to myself.

I didn’t know. That felt really, really uncomfortable and felt very different. Kind of dynamic and it took, it took about a year of recording them. So, because I don’t do a ton of video, I don’t do lives. I’m not, I think I prefer the feedback. 

[00:45:28] Aimee Browne: Do you know? I think that’s the thing I was just about to say. I think that’s the thing that I found challenging is because I feed off of other people’s energy.

So that’s why I love doing guest expert sessions, for example, um, I love, I just love the, I like, I can feel the energy. And when you’re talking to yourself, you kind of saying it’s not the same. And you got to, you got to find that out your own fight to get into, um, it’s, it’s just [00:46:00] different. It’s a different 

[00:46:00] Emma-Louise Parkes: challenge.

So different. And lately I’ve done a few more solo ones lately. Cause I did over Christmas and new year, I did some Q and A’s and different things. So there’s been a higher concentration of solo ones and I’ve had quite a few people reach out. So I’m really loving your solo episodes and really enjoying.

Listening to 

[00:46:17] Aimee Browne: the, I remember where it’s happened, conversations about things that you do. And I’m like, have you shared this on your podcast demo? Because I think you will find this really interesting. I think it was about like your blue glasses and like all of those 

[00:46:28] Emma-Louise Parkes: types of things. Yeah. And it’s very much, like you say, I’m like, well, who wants to hear that?

It’s not just obvious. That’s what I do every day. And you’re like, no, I don’t know this stuff, like share it. So I think we put so much pressure that when we create something, it has to be groundbreaking or reinventing the wheel or something like fabulous. And it actually, it can just be something really real.

It can just be something that’s part of our lives and someone is going to hear it and be like, wow, I needed to pay the, I didn’t know. 

[00:46:57] Aimee Browne: I think people connect more to [00:47:00] real. If Emma all in all honesty. Um, I often have comments around, I don’t know a where I’ve just showed that I lost my nail yesterday. Um, did you show it on your life?

I showed it on my life and I was like, well, cause I waved my hands around when a child, I was like, I’ve not got the nail. Um, but when we share these things on the podcast, people actually relate to that more. And as you say, it’s funny, I’ve had conversations, so many conversations with my clients. I’ve received so many messages.

I signed, I think two or three clients within the first week of people that were cold into my audience from my podcast saying, oh my gosh, this was so great. I’ve completely resonated with you. This is just what I need. And that is why it’s worth it because you’ve just got to. Working on those things that are coming up and pushing through and just keep, just keep trying to get better and it will come in the end and they’re so shocked.[00:48:00] 

So shocked when I tell them that this has been so challenging for me. And I did share that on my podcast last week as well, because we’ve got to keep it real 

[00:48:10] Emma-Louise Parkes: right off record. Have you got another few minutes? I know we said til nine, but you okay for 

[00:48:17] Aimee Browne: 10 or 15? Yeah, yeah, 

[00:48:19] Emma-Louise Parkes: yeah. And you have to split this into two because we’ve been talking for so long, so we’re going to have a two-parter.

Um, but yeah, I just thought I checked before we carry on, but you know, I obviously don’t want to, I don’t want to miss the last bit because it’s going to be the biggie. 

[00:48:33] Aimee Browne: I’m not, 

[00:48:34] Emma-Louise Parkes: not telling you til we start recording again. Oh my God. No. Hey, no, but listen, and be like, Ooh, what’s the biggest.

Okay. So before we wrap up one last topic, uh, we definitely need to cover, because I don’t think there’s any entrepreneur that doesn’t have some mindset issues or thoughts, or hold themselves back around this. And we definitely both have, but in very [00:49:00] different ways, so money mindset, then, 

[00:49:05] Aimee Browne: then they’re looking at me on the theme and I’m like, why is she going to say, well, what is it?

Yeah, 

[00:49:13] Emma-Louise Parkes: yes. So much, so much work around money. One of the things that I’m going to share before we start off is as someone that does a lot of money mindset with their clients and something I’ve been into for a long time is remembering that you’ve got all the societal conditioning around money. So we’ve got the, you know, money steeple and rich people are bad and don’t be greedy and money doesn’t grow on trees and all of that.

A lot of the superficial money mindset work is around like Claire and that, or looking for evidence that that’s not true. And actually rich people are good and, you know, money does grow on trees cause paper and all of that. But then we get to a level where all of that’s cleared and people still struggle and it’s remember.

It’s then it’s either down to [00:50:00] like your very specific experience, maybe as a child or teenagers, things that you have gone through with money or without money that have been traumatic or down to self worth, because if your self worth is, is low, then you’re not going to think that you deserve money. So when we talk about money mindset, like there’s so many different aspects to it, it’s not just, oh, I’ve decided that money’s good.

And I’m going to write down that I want to be a millionaire, like 20 times a day. This it’s very, it’s very deep work. 

[00:50:28] Aimee Browne: Hmm. Yes. Um, it’s funny when I first met. Emma back in LA, we, we, you decided that you were going to help me on a couple of things. One a and it’s funny, I was looking through my notebooks the other day, and I actually found some of the notes from one of our sessions where we focused Emma was how can me with my money mindset.

I met my husband when I was 17 years old. And we bought our first house when I was, [00:51:00] um, I was actually 19 and I moved. It was on 1920, something like that. I moved down on the day. I had my bought my son out of hospital anyway, and then my husband broke his leg and he was self-employed. So I was on maternity leave.

And it was at that time where everybody was just checking credit at you left right and center. I think we asked for an overdraft or something, and then they gave us a 10 K credit card or something. And we had, you know, we have no way of paying our mortgage at that time. And we, we got into a really bad cycle of debt.

And that has been through the earlier parts of my twenties with young children, et cetera. Oh my gosh. That time was really traumatic and it’s absolutely played a part in my business and trying to overcome that has been really challenging. So that was something that you helped me work through, but it has reared its head in different ways at different times, as I have progressed and [00:52:00] increased my income.

That has been really hard. 

[00:52:05] Emma-Louise Parkes: Another level, another devil, 

[00:52:07] Aimee Browne: for sure. Sure. And not only around mindset, but money, the money management side of things. I don’t 

[00:52:15] Emma-Louise Parkes: think gets talked about enough in the online space. Everyone’s really quick to say, oh, I made a hundred K or, you know, I made a 10 K a month, but not breaking down.

What does that actually look like in terms of behind your business and your expenses and 

[00:52:28] Aimee Browne: all of that? Yeah, absolutely. So I, um, I know my mum might be listening, but I still feel, I have to say it. You know, I hold no grudges against my dad. My, my lovely mom. She is a trained bookkeeper accountant, and I’ve never been taught through school or from my parents how to manage money.

So even though I run, I have managed massive budgets actually as part of my corporate role. If there’s something about the emotions attached [00:53:00] to money and your beliefs. As well as trying to learn about managing money, doing, like, doing it for yourself, that has definitely been more challenging. And yes, it is my income income increased about all of those financial habits and tax planning and cash flow and forecast.

And in fasting not doing it on an, an emotional web and doing it from a fairy informed strategic place and how to manage all of that. And I actually have a, a little authorization process going where we sense check each other’s investments because we have like little statue today is like, this is what I want to achieve this year.

This is kind of what I want to focus on. And then we send investments through and I, yeah, but you said that this was your priority. Like, is this not going to help you? This is not 

[00:53:51] Emma-Louise Parkes: going to help you. Another one that we do a lot back to too much information is you might send me something you might, oh, it’s only $27 or whatever.

And I’m like, I [00:54:00] think, you know, this. I think because there’s very persuasive marketing in it. And so many of these things we’ve actually sent each of them. I know. Do you think this would be good? What do you think? We go? I think we actually already know it. We don’t need to learn that. 

[00:54:14] Aimee Browne: So often we have that conversation.

We’ve read something or got a course and we’re not, oh, 

[00:54:23] Emma-Louise Parkes: oh, oh. I already knew all of that. Like for anyone listening, you probably know a lot more than you think, but marketers will convince you that you need more, but you probably don’t. You probably need less and you just need to switch off a bit and create less 

[00:54:37] Aimee Browne: is always more 

[00:54:38] Emma-Louise Parkes: profiling.

That can be quote

[00:54:46] Aimee Browne: Absolutely. Yes. 

[00:54:47] Emma-Louise Parkes: So for me with the money thing, is it a couple of things? When I, when I started the business up, when I left my full-time job, I had. Secured a couple of 10 K months [00:55:00] in advance, which was wonderful. Um, unfortunately they were all in-person VIP days and then the pandemic hit just before. So my inside business model had the rug pulled under, if you remember aims.

And I just, I just left, you know, a job that was paying me six figures a year. So I was in the situation. Um, I was doing some freelance work in Switzerland that ended because I couldn’t travel there because of the restrictions. And yet money-wise, that was, that was a frightening time for military. I was never going to stop.

I could still pay the bills, but I had gone from almost never having to think about money to go in. I really need to stop signing some clients stats, because I don’t have an income. I got I’ve got savings. I got things I could live off for a while, but that, that was very different. And that, that gave a very different energy and I got very much into like I need, I need.

And it was very frustrating. It didn’t feel good. And that caused me to burn out for two months and [00:56:00] just not post on social media and get completely like run and hide, which was fun. Um, so that, that was a definite thing for me of that. I think going from having a consistent wage to certainly not. Um, and the other thing, and this is still ongoing actually.

So talk about this a bit. It’s something that I’ve been called out on a lot by coaches and mentors and by Amy to a degree, but the money mindset around my pricing. Ooh. I have, I mean, there are various reasons for this, but I have kept my one-on-one prices artificially low. I’m going to say for a couple of reasons, the first is up until this year, I haven’t had a group program or passive products, or I haven’t had anywhere else that I can say to people to move anywhere else to go.

Exactly. So if people have come to me wanting [00:57:00] one-on-one, it’s been pretty much like, well, you know, it’s, this is the price you invest or you don’t because they didn’t have anywhere else for them to go. I felt a responsibility to keep the price accessible. So I I’ve kept it low. And when I say low, I mean, low in comparison to the hate, this term industry standards.

Because apparently even in a non-standardized industry, we have a standard price and which thinks like two and a half K per month now probably in dollars yet. Oh, pounds from the UK. But you know, mine was nowhere near that. I still had even a couple months ago, I still had, um, line 50 a month without support in between the Coles.

Okay. So I kept them low and it wasn’t a mindset thing of like, oh, I’m not worth charging that. Because when I look at my experience of coaching, I’m like, oh my gosh, I got way more experienced than most of the people out there. It’s a very interesting one because that trying to help people, trying to keep it [00:58:00] accessible, you know, trying to try to keep it, keep it real.

Um, actually backfired because people, as Lacey said to me, Lacey really called me out on this. She’s like, you’re you built the brand is such a professional brand. And the value that you’re given and the guest you have on the podcast and all of that is such a high value that by keeping your prices artificially low, it creates a disjoint and people don’t trust it because it’s not congruent for them.

They don’t expect it to be that. And then I had the same conversation with Gemma Jura and a one-on-one call as well. And she’s like, The prices have been pushed artificially high in coaching, but you, you have to raise yours to keep up. She’s like, but you know that you’ve got everything to help people get results.

You know, that you’re the real deal. You’ve got the certifications, you’ve got the experience, you’ve got the knowledge, all the books I’ve read, um, and all of that good stuff. So it was that to me, has been finding that balance between I don’t want [00:59:00] to price myself ridiculously, cause I still want to actually work with people one on one.

I need to raise my prices in a way that people are going to consider me when they’re considering a pool of other one-on-one coaching that I find that challenge 

[00:59:13] Aimee Browne: it absolutely. I struggled with the same, same thing. You try to look at different things like your own financial thermostat, where you sit in the market, your experience, the demand, I think as well in terms of, you know, how many clients your style is.

And then if you don’t sign clients that you’ll never increased price, is, is it the price? Is it the thing? Is it, it could be so many other things. Maybe it makes you, it makes you question those things. So, yeah, 

[00:59:50] Emma-Louise Parkes: it’s such an, I think it’s such an emotive topic and especially for highly sensitive and especially a lot of my clients and audience, their [01:00:00] creatives as well too, it can feel a little bit like they’re creating something intangible, like maybe like a website looks nice or they’re writing some copy, but they don’t feel like it’s a tangible exchange.

But it absolutely is. You’ve got to look at what that is going to do for that person’s business. Like Mac is an amazing website do or a sales page or all of this, but I think it’s quite interesting because that actually we’ve come full circle because that comes back to that, looking at something as a business task or a commercial decision versus putting yourself and your emotions into it and making it about you, it’s much more of like your creating something that is going to help someone else’s business grow, not why would they pay me to, you know, make that work site.

Yeah, exactly. And it comes, everything comes back to self-worth so, 

[01:00:51] Aimee Browne: wow, absolutely. Does. I think there, I think one of the biggest things that we were just talking about then as well, in terms of that, you know, [01:01:00] those lower-income months or when something, you know, you’ve not got the income there, how do you not go into that little.

And that’s gas tape because for the, especially for those, you know, those early years, you, you, you are a little bit feast and famine until you kind of find the things that work whilst you are in that trial and error to get to more of that consistency. Um, that’s something that I’ve really found challenging is not going back to that place around, oh my God, my business is going to fall apart.

You know, I’ve got to go into debt again. I’m going to do today and it can easily, I can make it all mean something and go into a real downward spiral. And I’ve really, really hard to work hard through my energy work and inner work is to not go into that light because it just will not serve me. And it will not definitely won’t help me get more clients.

It definitely won’t help it won’t, it won’t help me at [01:02:00] all. And so those. Those kind of, um, working through those mindset blocks around that has definitely been instrumental, I think. And this is still quite early days. To me, it’s something that’s been quite challenging throughout the whole of my business journey, but I have still wanted to grow my business.

I still want to scrape my business. 

[01:02:21] Emma-Louise Parkes: So it’s not all, I do think the trust thing it can be. Like spiritual bypass because, oh, just trust, just trust. And it will come. You just got to get in the energy and it will come. And it’s like, it’s not that easy when you went to pay the bills and there’s nothing 

[01:02:35] Aimee Browne: coming into this, a reality, there’s a reality of your you’ve got financial obligations to either your team or paying your mortgage or, you know, all of those things, they don’t go away.

So as much as you can go, oh yeah. Well, I still need to have that conversation with my husband about the fact that I can’t put a full salary into the businesses and take a full salary out of the business this [01:03:00] month or whatever it is, you know? And I think that’s been personally quite challenging for me is, you know, my husband one, he isn’t on social media.

It doesn’t do any personal development. Like he kind of understands what I do, but not, not massively, but he’s got the same trauma. Around our experiences with money that I have some experience, but he hasn’t done the work. So not only am I trying to work my own money by that, but I’m trying not to let his fare rock me because it, it filter infiltrates into my business.

And how can I create some safety and stability and structure around money? And it’s a very complex thing to, to manage and not let it affect your relationship, um, as well. So that, that, that’s definitely another challenge when it kind of comes to that whole money side of things. 

[01:03:51] Emma-Louise Parkes: Well, absolutely because you can’t just say to him, we’ll just trust it’s coming.

[01:03:55] Aimee Browne: Yeah. Mean. If you say my husband as well, I never shouldn’t stereotype. [01:04:00] So, you know, it’s good, Howard, it’s good at builder, bit of a, you know, a bit of a geezer. I mean, he, he lands more and more. I take him to hold my crystal last night. Which is just so funny. Everyone’s actually met my husband. I got into a hole by Christo last night and being grateful 

[01:04:18] Emma-Louise Parkes: so that you can have some power from it or just hold 

[01:04:21] Aimee Browne: this while I finished cooking.

Now I got him to hold it and say, what is the thing that you’ve been most grateful for in your day today? I really want you to tap into that feeling about what it is, what you’d be so grateful for. So I do it every night before I go to bed and I got him to do it too. So yeah. You know, he started to small steps.

He started to, I talked to him about manifesting and law of attraction and, you know, there was a lot of eye-rolling at the stuff for sure, but I think he’s coming round. So, you know, trying to bring a partner on board with some of the, yeah. Look him in the whites of his eye or when, you know, things aren’t as [01:05:00] financially flowing financially burden and go, yeah, just, just trust.

It’s going to be fine. Hold the crystal and trust it. It’s not as easy. But we’ve come on leaps and bounds as well, even through all of that work and how I can, um, bring him on board with, with that type of thing. 

[01:05:21] Emma-Louise Parkes: And I think for anyone listening that might recognize that, or be like, mm, yeah, I can imagine my partner has been been like that.

The two things I come back to are, again, this consistency, because that’s how we build trust is by doing things consistently. So for me, yeah, there might be a month where I didn’t sign clients or whatever. I’d be like, well, I’ve signed clients by doing this before. Like it can’t not happen if I just keep doing this, you know, knowing that the thing that you’re doing is working maybe not quite on your timeframe, because you’d like some money this month, but knowing that it’s working.

So that’s where I was. Um, focused on the consistency of knowing that it would produce the results [01:06:00] again, which it always does. So I think to anyone that’s not doing personal development work or not in the online space when they see it consistently, when, you know, when your husband sees that more months, but not you’re putting a salary from the business, then he starts to be like, yeah, that’s fine.

Like if it doesn’t happen every so often, that’s okay because it’s happened in the majority of time. 

[01:06:20] Aimee Browne: Yeah. But I definitely told myself a story. I have, I have put a salary, replace my corporate salary and paid myself a salary out of my business from day one in my business. And Emma had to reflect that back to me that that is a massive achievement and yeah, there’s been some months I could probably count.

Two out of two RGS that I’ve put slightly less, but that felt like the world was crumbling, that I’d failed and I’ve not, but yeah, I think, I think for your partner, um, [01:07:00] he absolutely, even in the early days, you know, I’m looking in the whites of the eye, like I could do that. I know I could do this, but sometimes they have to, because this world is so foreign to them.

It takes other things like evidence. So she say that consistency to, to see it, to believe it. And now he just definitely doesn’t challenge me as much. In fact, he doesn’t know at all, as much as he, you know, he did definitely, it was a bit skeptical and he was fit scared and fearful in the very, very early days of my business.

Um, And I don’t cut that at all now because he, he can see, he can see the fruits of my labor. Oh, 

[01:07:40] Emma-Louise Parkes: I love it. I love it. Um, I obviously I could talk to you all day because we are like yin and yang. Um, but we’re already kind of split this into two episodes now because we have talked about so much. Goodness.

So I’m gonna let you continue with your day and say thank you very much for the time lucky come in and being a [01:08:00] guest on the show. I am going to pop all of your links in the show notes. I think, um, most people know where they can find you anyway, but we’ll pop them in there, but I’m not going to let you go without asking you for a book recommendation.

One that you’ve actually read. Not that I’ve told you about book recommendation for any ambitious introverts listening who are looking to grow and scale that online business. 

[01:08:25] Aimee Browne: Oh. I know that you’ve heard he had one that I would, I would recommend. So I’m going to give you my second best and I’m looking behind me because I’ve got my bookshelf that, and I think it has to be,

I think it has to be leveraged business. Oh. And by Fabienne Fredrickson. Fredrickson. Yeah. So I just have to just double check the spine. Yes, absolutely. Because I think if you’re getting to a point where you are reaching capacity, it gives you some really [01:09:00] great tips on how you can leverage to maximize your capacity and continue to grow and scale, but in a very sustainable and profitable way.

Which is absolutely key. 

[01:09:11] Emma-Louise Parkes: Perfect. I’m going to pop that in the show notes. What was your other one gone? You can have two, ah, two episodes. So we want at the end of, at the end of the last episode, so you guys will have to 

[01:09:22] Aimee Browne: Rena, you say that, but James clear atomic habits Walnut percent shift. And then it would have been the 5:00 AM club by Robin Sharma.

I’m a 5:00 AM lifestyler and 

[01:09:35] Emma-Louise Parkes: I think Dr. Wendy, um, I’ll go. I think she’s only episode four or something. Dr. Wendy’s up friend. She recommended, I think the 5:00 AM club and atomic habits, like I think she said both of them. Yeah. Well you can draw all of those in the show notes and onto the reading list, obviously.

Um, so thank you so much for coming and being an extrovert and introvert podcast. [01:09:58] Aimee Browne: Oh, it’s been so much fun. Thank you [01:10:00] so much.