When X then Y

The most damaging decision I see business owners make…
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“When (X), then (Y)”
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Such as…
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“When I feel more confident, I’ll show up on video”
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“When I have a bigger audience, I’ll start posting daily”
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“When I sign some clients, I’ll hire a coach”
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There’s a HUGE problem with this, practically and energetically…
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The confidence will come FROM stepping outside of your comfort zone & filming the videos
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The audience will come BECAUSE of your consistent content
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You’ll sign clients ONCE the coach helps you sort your mindset & strategy
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Because X is before Y in the alphabet doesn’t mean that’s the case in real life…
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Often Y comes first, or both come at the same time – but it’s very rare that the confidence, audience & clients appear without the value from the videos, the content to attract them or the mindset & strategy the coach helps you create
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So be honest with yourself – what’s the biggest X holding you back, & how has achieving it gone so far without the Y?