Marketing

Niching down is an introvert’s best friend While many of us are multi talented & KNOW we can help many people with many things, marketing in the online space does NOT favour broad generalists It favours specialists In an arena full of noise, niching allows you to be that go-to person without having to shout […]

It took me almost 18 months to niche down… The resistance was real. I’d come from an offline life coaching background where I’d coached all sorts of people through all sorts of things (weight loss, debt reduction, adoption, promotion, quitting their job to travel the world, to name but a few) Why on earth would […]

👋🏻 Reintroduction time! Hi, I’m Emma-Louise – business & mindset coach for ambitious introverts, empaths & highly sensitive entrepreneurs I help my clients create the mindset & strategy they need to grow successful, sustainable businesses (while staying energised!) I’m also host of the award winning Ambitious Introvert Podcast – check it out via my bio […]

The most damaging decision I see business owners make…⠀⠀⠀⠀⠀⠀⠀⠀⠀“When (X), then (Y)”⠀⠀⠀⠀⠀⠀⠀⠀⠀Such as…⠀⠀⠀⠀⠀⠀⠀⠀⠀“When I feel more confident, I’ll show up on video”⠀⠀⠀⠀⠀⠀⠀⠀⠀“When I have a bigger audience, I’ll start posting daily”⠀⠀⠀⠀⠀⠀⠀⠀⠀“When I sign some clients, I’ll hire a coach”⠀⠀⠀⠀⠀⠀⠀⠀⠀There’s a HUGE problem with this, practically and energetically…⠀⠀⠀⠀⠀⠀⠀⠀⠀The confidence will come FROM stepping outside of your […]

My ROI on investing in my coach in Q3/4 was almost 300% For every £1 I invested, £4 came back to me This means I made 3x more than I spent And that’s not all – I’ve made more money THIS year from that investment And I’ll continue to for months & years to come […]

Some of my client results from January…⠀⠀⠀⠀⠀⠀⠀⠀⠀Booking 3 sales calls in 2 days⠀⠀⠀⠀⠀⠀⠀⠀⠀Tweaking their messaging & signing 4 clients straight away⠀⠀⠀⠀⠀⠀⠀⠀⠀Authentic engagement that lead to 2 successful sales calls where the clients approached HER⠀⠀⠀⠀⠀⠀⠀⠀⠀Videos performing like crazy on LinkedIn⠀⠀⠀⠀⠀⠀⠀⠀⠀Receiving an epic case study testimonial to share with other potential clients⠀⠀⠀⠀⠀⠀⠀⠀⠀Having their biggest month in business⠀⠀⠀⠀⠀⠀⠀⠀⠀The […]

5 tips for navigating the online space with confidence as an introvert⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀1 – Be intentional. Before you embark on a social media session, decide what you want to achieve from your time online⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀2 – Stay healthily detached. There are a lot of over inflated claims about results in the online space. Observe, but don’t compare⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀3 […]

The 3 biggest introvert myths that are killing your confidence (& the truth you need to remember instead) 1 – Myth: Introverts are shy Truth: Introverts like a stand back & assess a situation before getting involved, so it takes us longer to approach & get to know new people 2 – Myth: Introverts are […]

It’s no surprise that I’m a huge introvert⠀⠀⠀⠀⠀⠀⠀⠀⠀It may surprise you to hear some of the things I’ve been called…⠀⠀⠀⠀⠀⠀⠀⠀⠀Aloof⠀⠀⠀⠀⠀⠀⠀⠀⠀Stuck up⠀⠀⠀⠀⠀⠀⠀⠀⠀Snobby⠀⠀⠀⠀⠀⠀⠀⠀⠀Anti-social⠀⠀⠀⠀⠀⠀⠀⠀⠀Boring⠀⠀⠀⠀⠀⠀⠀⠀⠀Weird⠀⠀⠀⠀⠀⠀⠀⠀⠀Now anyone who knows me at all will tell you that’s simply nowhere near true (except maybe weird!)⠀⠀⠀⠀⠀⠀⠀⠀⠀But in an extroverted world, when you decline invitations to socialise with your colleagues at the weekend, switch […]