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The myth of ‘you just need a laptop & wifi to run an online business’ For some reason, people treat online business differently to offline ones They think certain things aren’t necessary or some rules don’t applyBut honestly… business is business is business There will always be… -Investments to make -Business & marketing plans to […]

I don’t have a massive overnight success story to share I didn’t struggle for years then hit on the ‘secret’ of success (or have it to ‘sell’ to you) I’ve never had a 6 figure launch, lived in Bali or joined a mastermind group full of the cool kids I didn’t come online & decide […]

Imagine what you could achieve if you had permission to be yourself… If you weren’t wasting your energy trying to fit into someone else’s definition of success, or attempting to make a generic extrovert framework work for you If you weren’t questioning whether you’re cut out for online business at all, but instead creating a […]

Struggling to find your niche? I’ve been there, & seen many others in the same boat But you don’t have to resort to looking for the thing that’s most profitable, thinking you need something completely new no one has ever done, or consulting Google! Grab a pen & paper… these 3 questions will help give […]

My client Laura is highly skilled & qualified (she’s one of a handful of people in the world to hold the Innermetrix Profiling qualification, used by Google, Tony Robbins & Yale Law School amongst others) But without a clear niche of who she helped, it was impossible for her to market her services in a […]

Niching down is an introvert’s best friend While many of us are multi talented & KNOW we can help many people with many things, marketing in the online space does NOT favour broad generalists It favours specialists In an arena full of noise, niching allows you to be that go-to person without having to shout […]

It took me almost 18 months to niche down… The resistance was real. I’d come from an offline life coaching background where I’d coached all sorts of people through all sorts of things (weight loss, debt reduction, adoption, promotion, quitting their job to travel the world, to name but a few) Why on earth would […]

👋🏻 Reintroduction time! Hi, I’m Emma-Louise – business & mindset coach for ambitious introverts, empaths & highly sensitive entrepreneurs I help my clients create the mindset & strategy they need to grow successful, sustainable businesses (while staying energised!) I’m also host of the award winning Ambitious Introvert Podcast – check it out via my bio […]

The most damaging decision I see business owners make…⠀⠀⠀⠀⠀⠀⠀⠀⠀“When (X), then (Y)”⠀⠀⠀⠀⠀⠀⠀⠀⠀Such as…⠀⠀⠀⠀⠀⠀⠀⠀⠀“When I feel more confident, I’ll show up on video”⠀⠀⠀⠀⠀⠀⠀⠀⠀“When I have a bigger audience, I’ll start posting daily”⠀⠀⠀⠀⠀⠀⠀⠀⠀“When I sign some clients, I’ll hire a coach”⠀⠀⠀⠀⠀⠀⠀⠀⠀There’s a HUGE problem with this, practically and energetically…⠀⠀⠀⠀⠀⠀⠀⠀⠀The confidence will come FROM stepping outside of your […]